My earliest memory of being creative was when my Mum allowed me and my brother to name her new hairdressing salon. We spent weeks drawing logo’s and coming up with ideas. We called it ‘Max Headroom’ after our favourite TV show character. Mum approved the name and ‘my’ logo and I still think it’s one of the best things I’ve ever done.
I moved to London when I was 18 with no job, no money and no qualifications from a college or university but a natural flair for creating visuals, graphics, photography and film. I (luckily) got a job working for D&AD. That was my apprenticeship.
Since then I’ve been an Art Director at Springer & Jacoby and M&C Saatchi. A freelancer at Anomaly, Work Club and RKCR/Y&R, a Group head at DLKW LOWE and for last 9 years, a Creative Director at McCann Erickson, Brothers & Sisters and Fallon (I’ve also worked on freelance projects in Berlin & Amsterdam)
I’ve managed global brands on global projects and been a one man agency working for local charities for free. I like to use creativity to help grow someone’s business, or their belief.
I try, whenever possible, to keep things simple.
I’m married to Carla, who’s given me 5 beautiful daughters. We try to live a balanced life of love and laughter next to the sea where we are currently trying to build our own house.