Creative Director on the European account for 3 years.
Launched HALO 3 & Rockband scooping Cannes Grand Prix / D&AD Pencil / Cannes Lion / Campaign BIG Awards – Intergrated Gold along the way
Print campaign to launch XBOX LIVE.
These tests were produced when we were trying to convince Vanity Fair to do one of their covers featuring all the Xbox characters.
These online films were going to tease the idea of all the characters getting ready for the shoot.
This launch ad, filmed at The Fridge in Brixton, shows a group of real gamers recruited from XBOX LIVE community sites, on stage taking turns to perform David Bowie’s 1972 classic, Suffragette City,